Decoy
One cryptic hot-take drops daily. Guess what it's really about.
A daily-drop guessing game of loaded, ambiguous commentary. Commit to your read, then see the crowd's distribution and the host's knowing wink. Premium, type-forward, dark.
Decoy
lifestyle
One cryptic hot-take drops daily. Guess what it's really about
What you get
Decoy was built for exactly this.
The core features that make Decoy different from the generic alternatives.
Daily drop
one fresh, cryptic take every day.
Crowd distribution
see how everyone else read it.
Full archive (Pro)
replay every past drop.
Streaks
keep your daily run alive.
A note from the studio
“There's no right answer — just the nerve to commit to a read and see who's with you.”
How it works
Three steps. No account. No tracking.
01
Read the drop
A deliberately loaded bit of commentary lands each day.
02
Commit your guess
Pick what (or who) it's really about. One guess.
03
See the crowd
The distribution and the host's wink reveal the read.
Not shipped yet
Notify me when Decoy ships.
It'll launch at $29.99/yr. Free tier: today's drop + last 3, free.
One email when it lands on the App Store. No drip sequence.
No spam. No tracking. Email only — unsubscribe with one click.
From the journal
Notes on the practice.
Articles land here as we publish them.
The dispatch
A dispatch from the studio.
One short letter every few weeks. What we launched, what we cut, what we learned. No tracking pixels. Unsubscribe in one click.
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