DesiRoots
Your kid's bridge to India — festivals, mythology, language, food.
A cultural literacy app for NRI kids with offline mythology stories, a festival calendar, language flashcards across six Indian languages, and kid-friendly recipes.
DesiRoots
education
"Your kid's bridge to India — festivals,
mythology."
What you get
Built the way we'd want it built ourselves.
Six design principles DesiRoots shares with every other app in the studio. Opinionated on purpose.
Lives on your phone
Your data never leaves the device. No server to leak. No account to phish.
Fast enough to actually use
Core flows take seconds. Built for the in-the-moment version of you, not the imagined disciplined one.
Patterns surface themselves
The insight you need appears when the data is ready. No dashboards to babysit.
Made to be re-read
Your entries are kept as a readable record — something you'd actually want to open in a year.
Warm, not clinical
Written with a tone closer to a journal than a medical chart. Your language, not ours.
Pay once, keep using
A fair, one-time price where it makes sense. No dark patterns, no renewal notices.
How it works
Three steps. No account. No tracking.
01
Download once
Install DesiRoots from the App Store when the waitlist opens. No account setup — it works the moment you open it.
02
Use for ninety seconds a day
The product is designed so the useful thing takes less than two minutes. Anything longer and you stop. We know.
03
Notice what changes
Patterns surface after two to three weeks. The data is yours alone — no cloud, no report to anyone.
Not shipped yet
Notify me when DesiRoots ships.
One email when it lands on the App Store. No drip sequence.
No spam. No tracking. Email only — unsubscribe with one click.
From the journal
Notes on care for the people you love.
- 01
Teaching Kids Indian Culture When School Only Goes So Far
For NRI parents, teaching kids Indian culture falls entirely on you — school won't cover Diwali, Panchatantra, or why grandma says 'aiyo.' Here's how to make it stick.
2026-04-15
4 min read
- 02
Teaching Indian Culture to Kids: What the Classroom Will Never Cover
Teaching Indian culture to kids is a job no school is trained to do — and NRI parents know it. Here's what actually fills the gap, and why it matters more than you think.
2026-04-15
5 min read
- 03
Rooted and Curious: Raising NRI Kids Who Love Their Indian Heritage
For NRI parents, the goal isn't obligation — it's curiosity. Here's how to raise kids who genuinely want to explore their Indian heritage, one story and festival at a time.
2026-04-15
4 min read
- 04
Indian Bedtime Stories for Kids: What Actually Keeps Them Listening
Indian bedtime stories for kids are some of the richest material in the world — if you know which ones land, and how to tell them to a seven-year-old who's already half-asleep.
2026-04-15
5 min read
The dispatch
A dispatch from the studio.
One short letter every few weeks. What we launched, what we cut, what we learned. No tracking pixels. Unsubscribe in one click.